ROUTINE PAYS OFF. APPLY DIRECTLY TO YOUR SCALP

—TWICE A DAY, EVERY DAY.

We know that millions of guys experience some form of male pattern baldness. You're not alone, by any stretch. But now that you're doing something about it, how can you get the best results? Use ROGAINE^® faithfully, every day (once in the morning and again at night) and apply it directly to your scalp. Make ROGAINE^® part of your daily routine, just like brushing your teeth. By doing so, you're giving yourself, and your hair, the best plan for success.

It's also important to remember that you didn't lose your hair overnight, and you won't regrow it overnight. It's the same with ROGAINE^®. While ROGAINE^® starts to work immediately, it could take an average of 4 months to see real regrowth—and real results.

Some things you can expect as you begin your ROGAINE^® routine:

• During the first few weeks of use, there may be a temporary increase in hair shedding.
•  - This is a good sign and means that the new growth cycle is beginning!
•  - Older hairs you would have lost are making way for the new healthy ones. Eventually, new    growth will appear.
•  - Early hair regrowth is soft and colorless, like peach fuzz.
•  - With continued use, new hairs should be the same color and thickness as your other hair.
• If you do not see results after 4 months of twice daily usage applied directly to your scalp, talk to your doctor.

Above all, keep up your routine. Just like brushing your teeth, it's easy to do twice a day and you'll feel good about sticking with the program.