EXPERT MEN'S GROOMING TIPS FOR

THINNING HAIR FROM CELEBRITY

STYLIST THOM PRIANO.

Celebrity stylist Thom Priano tells you how to achieve the best style and health for your thinning hair:

• Cut
• Color
• Daily Care
• Volumizing

• Sun Protection
• Diet
• Tips for everyday ROGAINE^® use

STYLE TIPS FOR THINNING HAIR

ROGAINE^® can help regrow your thinning hair. Now our celebrity stylist Thom Priano shares his secrets so you can start being proud of your hair again.

EXPERT TIPS FOR TREATING AND STYLING THINNING HAIR

FROM CELEBRITY STYLIST THOM PRIANO

Celebrity stylist and men's grooming expert, Thom Priano of The Garren New York Salon, has worked with the world's top photographers, fashion companies, and magazines to create the most stylish looks for male and female celebrities from the worlds of Hollywood, sports, music, and fashion. Priano has used ROGAINE^® himself for two years.

An expert in men's grooming and treating thinning hair, Priano offers the following advice to his male clients with thinning hair or hair loss:

CARING FOR THINNING HAIR

Do you know that the cut and color of your hair can make it look thicker? Here are some styling tips that can give your hair the appearance of more volume. Share them with your stylist and see what styles work best for you.

CUT

There are a few different ways to cut and style men’s hair to help it appear thicker. I suggest:

• A cropped, layered cut for straight hair
• A short to medium layered cut for curly hair

Remember: everyone's hair is different, so work closely with your stylist for a look that fits you best.

COLOR

Hair color can also play a big part in masking hair loss. Darker shades play up the contrast between hair and scalp, while lighter shades that are closer to your skin tone can actually help camouflage thinning hair.

ROGAINE^® can be used on color treated or permed hair. The only thing I suggest is not to use it on the day you have the actual treatment, if you are concerned about scalp irritation.

DAILY CARE

Fine, thinning hair is already fragile and can be further damaged by over washing, over brushing or over combing. Try these surefire tips to keep the hair you have healthy and strong:

• When washing thinning hair, take extra care. Avoid aggressive scrubbing, which roughs up the hair cuticle. Instead, gently massage a mild, volumizing shampoo into the scalp and follow with a light conditioner. (Conditioner smoothes down the cuticle to help protect hair against further damage.) Then, gently towel dry.
• When choosing a brush for thinning hair, look for a plastic brush with rounded tips (despite popular belief, plastic with rounded tips is more gentle than bristles).

VOLUMIZING

If you have thinning hair, there are many hair care and styling products that work really well. Anything with a "V" that adds volume to the hair will make it appear thicker (shampoo, conditioner, gel, mousse, cream, pomade, or spray).

If you are thinning on top, don't over blow-dry the hair. Instead, keep it close to the scalp (like I do) and let it dry naturally.

SUN PROTECTION

Did you know that exposure to UV makes hair more brittle? Be sure to protect your hair and scalp from the sun. Look for UV protectant styling products and wear a hat when you are in the direct sun. This will protect your scalp from burning as well.

DIET

A healthy diet and vitamin supplements can help too. Eat a balanced diet and take a good multi-vitamin every day

Yes, diet helps. Your hair is made up of protein. So look for foods that are high in protein (like fish, eggs, beans, and yogurt).

TIPS FOR EVERYDAY ROGAINE^® USE

For my clients with hair loss, I suggest Men's ROGAINE^® Foam. It's the ONLY FDA-approved foam that is clinically proven to regrow hair. My clients who use it consistently, twice a day, every day, have seen improvement in as quickly as 4 months.

And I have been using it myself for two years and I definitely notice the difference. My daily routine is just a quick shower, towel dry my hair, apply Men’s ROGAINE^® Foam to the scalp and follow with a styling cream. Then, I let my hair dry naturally. At night, when I brush my teeth, I just apply the product and I’m off to bed.