Financial Incentives for California Consumers.
We offer various types of financial incentives in exchange for your
personal information, such as coupons, discounts, promotions, loyalty
points, sweepstakes, contests, surveys, and other exclusive offers for
California consumers who sign up to receive our marketing emails or
join our loyalty program. The amount and terms of such offers will be
presented to you at the time of the offer. When you participate in a
financial incentive, we collect personal information from you, such as
identifiers (like your email address) and commercial information (like
your purchase history). Solely for purposes of California privacy law,
we reasonably estimate the value of the discount, coupon, or other
financial incentive that we offer to you to be equal to or greater than
the value we receive from a consumer’s personal information collected
in connection with the offer. We reasonably estimate the value of a
consumer’s data by estimating the expenses related to the provision of
each incentive program per consumer. We incur a variety of expenses for
providing financial incentives, such as administrative and technical
expenses associated with maintaining a loyalty program and costs
associated with discounts on purchases. Participation in our financial
incentives is voluntary. You may opt into a financial incentive by
following the sign-up or participation instructions provided, and you
have the ability to opt out by unsubscribing from our emails or closing
your loyalty member account.